Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel for it sale, KitKat ‘Break Mode’ packaging, a theme ad for Hornbach, a DIY & home improvement retailer from Germany, ChatGPT and more. Flipkart: SASA LELE is back As I said about Flipkart’s 2025 sale ad, it’s a tough brief’. Most sale ads from aggregator brands are merely a display of a catalogue especially in…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’…
The top 3 articles on why we love lists are : A list of reasons why our brain loves lists,…
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging for a candy – a cellophane sheet transforms them into Maneki Neko – a lucky charm. The facial expression of the cat changes in every pack. Enough to make adults fight for it with kids. Via The Die Line.
Heard a couple of radio spots over at Radio Indigo which were about Saving the Tiger. Well known personalities like…
I have noticed that my daughter rarely assembles a LEGO toy following the instructions that come with the box. As…
Advertising for cars is such a tough job. Take the case of this new campaign for Subaru Forester, Canada. For…
Sports event marketing by television channels using the print medium has a standard look and feel in India. Highlight the…
Though I am not a huge fan of athletics, the news of Abhinav Bindra’s victory at Beijing was truly elating. Not surprisingly, websites and channels are tripping over each other on the story.
Channel4: Rio Paralympics 2016 The previous efforts from the Channel4 in-house creative teams on Paralympics are a hard act to…
Early on in my career I heard that advertising greats like Chris D’Rosario and Alok Nanda would make it a…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
I got it. I figured out what the line ‘Aap muskurayenge, bulbule gungunayenge’ means. It means that ‘You can say…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
Got myself a Blackberry recently, triggered by two reasons: the seemingly endless wait for the iPhone 3GS India launch and…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…
It’s obvious that the internet, smart phone and the rise of social media have had a huge impact on news…
Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples…
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be…
Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India,…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it…
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used…
‘Let’s go mobile’, could vie for top place with ‘Lets create a Facebook page’ when it comes to brand manager…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism…
Recently there was a good read about what ails advertising today. The writer, an advertising veteran, lamented the lack of…