Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
I don’t remember liking that Indigo Airlines font the first time I saw it. I did not think it had…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
TV shows and movies have focused on marketing & promotion for a while now. Every trick in the book is…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 17th June, 2016: Dunkin’ Donuts, Cisco, and more. Dunkin’ Donuts: The World’s Fastest Dunkin’ Run The communication objective was to announce the launch of a new mobile app which allows on-the-go ordering. The benefit? The loyalty programme…
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to…
Blazing speeds. Widest coverage. Crystal-clear call quality. Great service. We are used to such tall (conveniently non-quantifiable) claims in advertising…
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
When I saw the leaked iPhone pictures over at Gizmodo, I thought the controls on the side and the sharp…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production…
Earlier this month, I noticed a gem of a campaign for Ivory soap. It’s a re-launch of an iconic brand…
Stumbled upon a collection of vintage Indian prints ads today. Was particularly amused by the tone & manner of ads…
What next for the iPod? It has morphed into an internet device so the original, classic mp3-player is no longer as attractive as it was. It shows in the numbers – Apple sold 10.89 million iPods during the quarter ending March’10, representing a one percent unit decline from the year-ago quarter.
Loved this new ‘Vintersaga’ (‘Winter’s Tale) campaign for Volvo. The key message: it takes a special kind of engineering and design to build a car which can handle Sweden’s tough weather conditions, especially in winter. The execution is a montage of the (miserable) weather conditions in Sweden, beautifully shot and set to music. I didn’t understand a word of the lyrics but the visuals drive home the message.
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective…
I tried installing Office 2013 on a Dell PC running Windows 8. The installation was not smooth, an an error…
The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Macbook or Macbook Pro. According to the iStore spokesperson,’many students’ are walking in. And they are not buying it because they can run Windows in it. They are buying it, ‘because its Apple’! Is the Apple halo finally dawning in India?
Just when you thought customizing your creative message to suit various media is tough enough here is news: there is…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
The LA Times writes of a new affliction: Appiphilia. Its the obsessive use of the iTunes App Store – both…
The dictionary defines ageism as ‘prejudice or discrimination on the grounds of a person’s age’. At work, it usually manifests…
When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’.…
So Apple finally sent out an official response to the location-tracking controversy this week. For almost 10 days prior to…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
Presentation skills is perhaps one of the most neglected aspects of training in advertising agencies. Ironic, since it is a…