Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
The dictionary defines ageism as ‘prejudice or discrimination on the grounds of a person’s age’. At work, it usually manifests…
At the recent WWDC, Apple announced several products, including the next Mac OS X (Mavericks), a new Mac Pro and…
And so Apple announced a new iPhone. Except that it’s not new – at least as ‘defined’ by media, tech…
A vertical ad network is an aggregate of websites around a niche audience, served up to advertisers as one single interface. And as web habits evolve, even within a category audience will dig deeper and wider. In the days to come, such vertical ad networks will be a crucial part of online strategy for both advertisers and publishers.
Dear BSNL, hope all is well with you. I hope I am not interrupting you during your lunch time (even…
YouTube is running the Cannes Young Lions 48 Hour Ad Contest. The plot: a brief will be posted on the…
Us advertising folks laughed our guts out when the nice guys at Contract created the Goafest spot on Account Planners.…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Windows XP SP3 sends PCs into endless reboot | The Register: “” Here comes Groundhog Day again for PC users.…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
Aside from scam awards, there is one other contentious issue among advertising creatives: creative indulgence. Meaning: ads that are meant…
In January 2007, Apple announced the iPhone. Pitched as a breakthrough internet device, it kicked up media & consumer frenzy…
At the recently concluded Goafest, Mr D. Shivakumar, Vice-President and Managing Director, Nokia India spoke about the coming 3G revolution…
I loved the new Fortune Mother Exchange idea for two things: (a) it is a creative idea beyond a TVC for the brand and (b) it is bold because while the product (cooking oil) is central to the idea it runs the risk of ‘poor branding’ in the conventional TVC perspective.
So you are a premium brand with a hallowed past. You have great equity among a certain kind of audience.…
Apple is among the handful of brands in the world whose product launches are globally discussed media events. The routine…
Residual imageries are powerful. Deep down in our minds there are visual and word associations towards events, festivals, countries, celebrities…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…
Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
‘Solve Problems. Don’t build ideas’ is the advice given to startups. Makes eminent sense and that’s where foreign language translation…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the…