Every week, I attempt to share a curated list of clutter breaking new creative ads. The first and the most important job for any ad is to be noticed. Because an ad can create brand awareness, help in brand sales and all of that only if it is noticed in the first place. In this week’s compilation, emotional ad from Brazil for O Boticário, quirky ad for Flipkart SASA LELE and more. O Boticário: Mother’s…
Every week, I attempt to share a curated list of best new creative ads. This week: Flipkart SASA LELE sequel…
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
No discussion about the ‘new advertising’ is complete without someone uttering the word ‘conversations’ in the context of brands and…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
Recently, in blogging circles, The Pepsi Refresh project was declared a failure. In case you’ve been living under a rock, the project is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
For a majority of computer users in the world [near 100% in India for sure], the words ‘PC’ and ‘Internet’…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
While the TV commercials for Tourism Australia attempt to build an emotional connect, the work on static medium explains what ‘walkabout’ is all about. Each ad explains aspects of Australia’s diversity – beaches, galleries museums and national parks. What I liked about it was the way it explained the ‘transformation’ that happens after visiting Australia in the ‘Arrived’ and ‘Departed’ format. These ads have been produced in conjunction with DDB Worldwide, Tourism Australia’s new advertising…
You think we are the only ones to suffer an ad portraying an Indian cricketer as a superstar, immediately after…
Feel lousy about not being able to blog regularly. I have been traveling on some personal work to places which…
Last year, I came across a series of ads for Smooth E Baby Face Foam and I fell in love…
The ‘R’ word has taken its toll on financial service and durable advertising. In India, banks are resorting to reassurance…
Rediff.com sports a minimal new look as of today. The design was being tested for some time in it’s India…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being…
Double standards and gender bias are common at our workplaces when it comes to treatment of women. The same characteristics…
The ads for iPhone and iPad have usually been very product focused – as opposed to what is loosely described…
Many luxury brands – be it in jewellery or fashion & fashion accessories segments follow a template in static advertising…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no…
There’s hope for all Mac lovers in India. The low awareness, even lower preference for Apple in India, maybe a…
There’s been much brouhaha over Apple’s move to create an in-house agency. Ad industry trade portals and tech blogs have…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for…
I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India…
Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and…
Been following the developments of the WWDC through live blogs at Engadget and Gizmodo. The event is showcasing Apple’s support…
Verizon has released a teaser for it’s upcoming Droid phone and seems to have touched a raw nerve among iPhone…