Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is:…
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews…
In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so)…
Of late, there’s been a debate about the use of Adblockers, with some calling it immoral (see a rebuttal here). Needless to…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators…
A new ad for Land Rover Defender. Simply fantastic. Am sure this will go on to become an iconic ad for an already iconic brand. Agency: RKCR/Y&R. Via. This one is up there with many of the vintage classic ads for Land Rover. What say?
R Sridhar, a much respected name in advertising & marketing circles, has recently launched an iOS app called TickleMeThink. The…
Execution is 80% of the success ingredient – we’ve come across this maxim in our professional lives so often. In…
The New York Times had a great piece last week about Apple’s advertising success, compared to Microsoft. Among the blog…
Advertising folks in the Gulf are celebrating their success at the Cannes 2008 too. Fortune Promoseven won a Gold in the Press category.
Visual puns in advertising can be great fun. It could be an image that plays tricks in your mind. Or…
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.
It is impossible to club all the four southern states as ‘one market’. Historically this kind of stereotyping led to a lot of angst amongst the people, specially the Tamilians.
This happens rarely in Indian advertising – an ad film was premiered in London amidst a bevy of celebrities. The…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is…
Repartees are always good fun. This anecdote attributed to Winston Churchill is one of the famous ones: Nancy Astor was…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
The Apple event on October 22 showcased a lot of new products and videos to go with them. Before Tim…
Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium.…
The Micromax Turbo teaser was not a teaser in the classical sense – everyone new what was coming. The expectation…
The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted…
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and…
Back during my advertising days, not jus the copywriters, even the Account Management folks had to ‘write’ a lot. Minutes…