Is it a mobile campaign? Or a traditional billboard? Well, it took the best of both worlds and ended up winning the Epica d’Or in the Outdoor Category at the Epcia Awards 2012. Pennies for Life, a campaign developed for the Microloan Foundation (a charity that encourages women in Africa to set up their own businesses) worked like this: giant outdoor site in a UK shopping centre featured portraits of real women made entirely of pennies. Passersby…
The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category: 1. McDonalds Olympics Loved the simplicity of this campaign and the clever headlines juxtaposed with the visuals, especially the one featuring the dad. Agency: Leo Burnett 2. Wrigley Orbit When strawberry and banana come together in…
Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards 2011, the Epica d’Or was awarded to a print campaign which is devoid of any visuals. Agency: Spillmann/Felser/Leo Burnett, Zurich Needless to stay the headline is the show stopper. It gets your attention with that ‘huh? what was that? twist. And when you figure what the product category is the message is driven home clearly. Nice.
Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad blogs. The Epica awards were created in 1987 and celebrate their 25th anniversary this year. According to the website: Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region. Aside from UK one gets to see…
Harvey Nichols. Land Rover. Braun. Ads for global brands such as these have been regulars at top notch creative awards of late. These aren’t created in the UK, South America or Thailand but in the UAE. There was a time in India where advertising from the Gulf wasn’t viewed favorably by the creatives. Not any more, I think. The quality of execution in particular is world-class. The ad campaigns for Batelco, Harvey Nichols, EA, Career…
Europe’s premier advertising awards – Epica announced its 2010 winners recently. While popular ads from South America & the Far East make it to creative aggregators like Ads of the World, the ones from East Europe are not that visible. Epica provides a chance to see such work. Herewith a selection of winners from across categories, which caught my eye: Agency: TBWA/Paris Agency: Lowe Brindfors Agency: Saatchi & Saatchi Poland Agency: Grabarz & Partner, Hamburg…
There is one thing common to most international advertising awards, be it Cannes, Epica, London International Awards or Clio: great online coverage of the event. Even relatively recent awards like the Dubai Lynx awards has a great event website covering everything from speaker profiles, event schedules and most importantly, a creative showcase. The showcase especially, is a great way to catch up on the short listed and winning work. Sadly, India’s most premier advertising award…
This is the second installment of cool examples of advertising photography (see the first one here). So without much ado, here goes.
When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to celebrate creativity with it’s own set of awards. Among the awards, I have been an avid follower of European advertising awards – be it the Epica Awards or Eurobest. Compared to advertising from rest of the world, skin show and sexual innuendo is pretty common among award-winning ads from Europe. Most of these countries don’t…
The winners of the 2009 European Advertising Festival – Epica Awards, were announced recently. Surprisingly, UK was not the lead country in terms of winners – it was Germany. Among the finalists in the Automotive Category is this campaign from Jung von Matt/Limmat AG (Zurich) for Mercedes Benz. Palindromes aren’t new in this category. But this 6-ad campaign to promote the reversing camera, appealed to me since the lines were unexpected, fresh. Hell a lot…
